First published by Marketing Week A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the busi ...

Brands need to ensure their websites are accessible to disabled people or risk losing out on £249bn a year. Article first published on Marketing Week.  Is your website digitally accessible? This relat ...

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 and shared the steps the organisation took to become a global movement for men’s health, and ho ...

The car marque has overhauled its approach to content and social in a bid to engage consumers ahead of the launch of its Honda E electric car this year. First published by Marketing Week Honda has evo ...

Peer-to-peer social selling Depop is convinced that its content strategy of ‘reposting the coolest shit’ is the secret to engaging Gen Z shoppers. Article first published on Marketing Week.  Peer-to-p ...

The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Article first published on Marketing Week.  Rose McGowan ha ...

Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity”  helped him lead one of the UK’s biggest business turnarounds. Article first published on Marketing We ...

Article first published by Influencer Intelligence As a new decade dawns, Influencer Intelligence can’t help but look back over the last ten years that have seen the birth and unparalleled growth of i ...

Article published first on Econsultancy Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digit ...