The Festival of Marketing in one word...
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What can you expect from The Bottom Line in March?
This virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make. Expect provocative, practical and punchy sessions that will help you make more effective decisions, maximise opportunities and more accurately measure success.
Day 1:
Planning for success
The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.
Day 2:
Making decisions
Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.
Day 3:
Measuring success
How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.
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"A fantastic festival and best in class for quality and quantity of content, speakers, topics, delivery and discussion. A must for all marketers!"
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"As a first time visitor to the Festival of Marketing, I've realised just how much valuable information, opportunity and learning I've been missing out on by not attending in previous years."
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"Great content, lots of new trends presented and excellent knowledge shared from industry experts. Looking forward to next year's edition! "
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"The Festival was excellent. From the speakers to the session topics, the user experience and the delivery, FOM nailed it this year. A true testament to what can be achieved in the face of adversity when a few brilliant minds pull together."
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"I feel that the content, speakers and sessions were really relevant to what the current marketer is facing in its own realities. I really appreciate the diversity of topics and also covering both B2C and B2B - which is often not so easy to find!"