Dan Baker, General Manager EMEA at Student.com chaired a panel at Festival of Marketing on Myth busting Gen Z: Harnessing the attention of a global generation changing the future, on the Insight and M ...

Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison Jones, customer director of the Co-operativ ...

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Firs ...

Liliana appeared on a panel on Delivering the best-in-class strategy for measuring marketing effectiveness on the Effectiveness & Data Stage. An experienced, international business leader, Liliana has ...

It’s the era of the digital craze. Everything and everyone is online. But digital is playing a significant role in every sector, from researching to planning to marketing. More importantly, finding an ...

This year at FoM, we teamed up with the School of Marketing and welcomed 20 students from diverse backgrounds onsite to pitch their sustainable business ideas to four senior marketers, including the C ...

Lara Crisp, Editor of Gransnet chaired a panel at Festival of Marketing 2019 on ‘Addressing advertising’s ageism problem – are you offending your audience?’ on the Realising Your Potential Stage, and ...

What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often ...

Visualising an event in a new venue is a rare skill, which some visionary event organisers can do with ease.  But often it comes down to the venue in question being able to persuade and influence, in ...