Following the success of October’s digital Festival of Marketing, we’re proud to present a series of three Festivals taking place in 2021:
What's happening in 2021?
FESTIVAL
OF MARKETING
THE BOTTOM LINE
23-25 MARCH
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You also have to name the image like this 'hero_01.jpg', where the number can goes from 1 up to 10.
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The background image changes randomly by JavaScript. It uses the images from Media Manager > Hero folder.
You also have to name the image like this 'hero_01.jpg', where the number can goes from 1 up to 10.
The random pictures will show only when this panel is deactivated.
Add image via the cog if you want to add a fixed image --->
The Festival of Marketing is a unique virtual experience where ambitious marketers can discover, learn, celebrate and shape the future together.
Download the Delegate Pack for everything you need to know in one place. Are you interested in all three Festivals? Get an Annual Pass to claim an exclusive discount and to gain additional access to video on demand.
What can you expect from The Bottom Line in March?
This virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make. Expect provocative, practical and punchy sessions that will help you make more effective decisions, maximise opportunities and more accurately measure success.
Day 1:
Planning for success
The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.
Day 2:
Making decisions
Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.
Day 3:
Measuring success
How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.