As a new decade dawns, Influencer Intelligence can’t help but look back over the last ten years that have seen the birth and unparalleled growth of influencer marketing. From its inauguration primaril ...

Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in th ...

Back in the 1960s, cartoon family-of-the-future The Jetsons predicted the home of tomorrow would come complete with everything from breakfast-dispensing machines to robotic irons and mops. With such i ...

Delphine Chui, Co-Founder of FToxins, took part in a panel at Festival of Marketing 2019 on ‘Influencer marketing in the world of wellness’ which explored the ethics around promoting lifestyle choices ...

Hayley Brady and James Balfour spoke at FoM2019 on the Social & Influencer Marketing Stage on the legal issues surrounding advertising on social media and working with talent and influencers. Hayley a ...

A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year. With around 14 million or 20% of peopl ...

Dan Baker, General Manager EMEA at Student.com chaired a panel at Festival of Marketing on Myth busting Gen Z: Harnessing the attention of a global generation changing the future, on the Insight and M ...

Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild? Alison Jones, customer director of the Co-operativ ...

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Firs ...