Peer-to-peer social selling Depop is convinced that its content strategy of ‘reposting the coolest shit’ is the secret to engaging Gen Z shoppers. Article first published on Marketing Week.  Peer-to-p ...

The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Article first published on Marketing Week.  Rose McGowan ha ...

Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity”  helped him lead one of the UK’s biggest business turnarounds. Article first published on Marketing We ...

Article first published by Influencer Intelligence As a new decade dawns, Influencer Intelligence can’t help but look back over the last ten years that have seen the birth and unparalleled growth of i ...

Article published first on Econsultancy Every year Econsultancy founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digit ...

Article first published on Design Week Back in the 1960s, cartoon family-of-the-future The Jetsons predicted the home of tomorrow would come complete with everything from breakfast-dispensing machines ...

Delphine Chui, Co-Founder of FToxins, took part in a panel at Festival of Marketing 2019 on ‘Influencer marketing in the world of wellness’ which explored the ethics around promoting lifestyle choices ...

Hayley Brady and James Balfour spoke at FoM2019 on the Social & Influencer Marketing Stage on the legal issues surrounding advertising on social media and working with talent and influencers. Hayley a ...

Article first published by Econsultancy A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year ...