This year’s IPA diversity benchmarking study showed that the number of senior women within creative agencies was 32.7%, while BAME representation was 13.8%. These appear to be soberingly low levels fo ...

Lara Crisp, Editor of Gransnet chaired a panel at Festival of Marketing 2019 on ‘Addressing advertising’s ageism problem – are you offending your audience?’ on the Realising Your Potential Stage, and ...

What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often ...

Visualising an event in a new venue is a rare skill, which some visionary event organisers can do with ease.  But often it comes down to the venue in question being able to persuade and influence, in ...

It’s a good time to be in the communication business, when brands know more about the customer than ever before. The flip side is that consumers know how much data is being collected from them, and th ...

For sprouting teens, a dose of cod liver oil and an Epsom salt bath can be just what the doctor ordered. Growing up can be hard to do. But for entrepreneurs who suddenly find their rapid growth stalli ...

Unexpected item in bagging area : ‘bleep’ - it’s your best friend. How much are they worth? A weird question maybe, but in the new era of the sharing economy it’s a question worth asking, according to ...

Online dating apps have revolutionised the dating scene, but with that came a knock-on effect to myriad bars and restaurants. Why spend so many hopeful hours in a bar when you can just swipe right? Fr ...

At Bauer Media we are constantly plugged into, monitoring, predicting and reacting to how our audiences - across our many disparate brands - are feeling about key issues affecting them and their lives ...