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Customer Experience: The Emerging Role of Emotions
Using customer experience as a differentiator, measuring and framing the emotional impact of experience and using technology to create a customer centric culture. Speakers will also cover key data and feedback loops, how to create connected journeys and marrying together datasets, tech infrastructures and teams.
Multichannel: Touchpoint Optimisation, Platforms and Customer Connectivity
Identifying where your customers are now, managing spend and strategy across multiple channels and rethinking your assumptions on what customers want. Topics include dealing with the multiscreen era, creating consistent voice, handling device proliferation and how relationships are increasingly influencing retention and loyalty rates.
Brand & Creative – Brought to you by Creative Review
Discover how to create a visual brand that outlines your brand values, creates scale and how to use narrative to foster appeal. New case studies will cover creating products for brands, brand transformation and designing brand stories. Get inspired to drive innovation and creativity using advertising, design and visual culture.
Data & Analytics: The New Data Playbook
Identifying and creatively applying the data resources at your disposal, new trends in artificial intelligence and deep learning that can foster data optimisation and the importance of data storytelling. Speakers will look at all this and more, highlighting the importance of creating a data driven culture, what that looks like in practice and sharing new case studies on using data to transform business.
Social: Engaging Customers, Managing Brand Perception and Reaching New Audiences
The latest on how to engage customers, manage brand perception and tap into new audiences using social media. Topics include social video and live streaming, key social platform reviews, the emerging role of social selling as a sales and marketing disrupter and what customers expect on social CRM now.
Digital Transformation: Driving Change from the Inside Out
Top level strategic advice and insight on digital leadership and frameworks, the role of culture and the shifting skill set and processes needed to drive digital transformation now. Speakers will also look at building a digital maturity framework and the disruptive digital forces that are shaping how information is accessed and shared as well as why marketing is at the intersection of customer insight, delivery and engagement.
Content: Breaking Through the Noise
Discover how to align your plan with first-rate content, how to break through the noise and why words are not enough. Speakers will cover how to use storytelling as strategy, how to approach content generation and curation now and why structuring your content team to drive authentic and visual storytelling is critical.
Insight: Moving Beyond Market Research to Strategy
Utilising insight to gain rich and new knowledge of your customer, defining who ‘owns’ insight and understanding the importance of connecting multiple touchpoints, multichannel behaviour and attribution now. Plus, discover how psychology and behavioural insight when married with predictive analytics are key to driving meaningful ROI around insight or your business.
B2B: Creating the Right Roadmap for Best Practice Now
Get succinct, actionable information on the latest B2B marketing trends, discover how to reach prospects and buyers more quickly and entertain them at the individual level. Uniquely focused on B2B, speakers will also show how to adapt your marketing strategy and tactics to move beyond generating sales leads, make the case for automation and share how to use storytelling to connect your brand to customers and drive ROI.
Tech Trailblazers: Innovation, Start-Ups & The Technology Landscape
This new stage will showcase the latest tech developments, provide insight into the status of VC and corporate venturing and empower marketing professionals who are increasingly having to make tech buying decisions. Plus, get inspiration and insight into the latest disruptive and innovative trends being driven by technology and in response to tech developments.