Festival of Marketing, 5-6 October

What's On

The Stages

Marketing covers a wide range of activities and tools, with marketers needing to continually address many different aspects from creativity  to effectiveness, and from outdoor advertising to personalisation. To ensure the Festival of Marketing is relevant to everyone, from sole practitioners to those working as part of large client side or agency teams, we have created an array of content across 12 separate stages over the two days of the event.

In all we have more than 120 different contributors delivering around 160 hours of both practical and inspirational, high value material.

The 12 Stages will cover the following areas (click on a stage to find out more):

Customer Experience: The Emerging Role of Emotions

Using customer experience as a differentiator, measuring and framing the emotional impact of experience and using technology to create a customer centric culture. Speakers will also cover key data and feedback loops, how to create connected journeys and marrying together datasets, tech infrastructures and teams.

Multichannel: Touchpoint Optimisation, Platforms and Customer Connectivity 

Identifying where your customers are now, managing spend and strategy across multiple channels and rethinking your assumptions on what customers want. Topics include dealing with the multiscreen era, creating consistent voice, handling device proliferation and how relationships are increasingly influencing retention and loyalty rates. 

Brand & Creative – Brought to you by Creative Review 

Discover how to create a visual brand that outlines your brand values, creates scale and how to use narrative to foster appeal. New case studies will cover creating products for brands, brand transformation and designing brand stories. Get inspired to drive innovation and creativity using advertising, design and visual culture. 

Data & Analytics: The New Data Playbook 

Identifying and creatively applying the data resources at your disposal, new trends in artificial intelligence and deep learning that can foster data optimisation and the importance of data storytelling. Speakers will look at all this and more, highlighting the importance of creating a data driven culture, what that looks like in practice and sharing new case studies on using data to transform business. 

Social: Engaging Customers, Managing Brand Perception and Reaching New Audiences

The latest on how to engage customers, manage brand perception and tap into new audiences using social media. Topics include social video and live streaming, key social platform reviews, the emerging role of social selling as a sales and marketing disrupter and what customers expect on social CRM now. 

Digital Transformation: Driving Change from the Inside Out

Top level strategic advice and insight on digital leadership and frameworks, the role of culture and the shifting skill set and processes needed to drive digital transformation now. Speakers will also look at building a digital maturity framework and the disruptive digital forces that are shaping how information is accessed and shared as well as why marketing is at the intersection of customer insight, delivery and engagement.  

Content: Breaking Through the Noise 

Discover how to align your plan with first-rate content, how to break through the noise and why words are not enough. Speakers will cover how to use storytelling as strategy, how to approach content generation and curation now and why structuring your content team to drive authentic and visual storytelling is critical.  

Insight: Moving Beyond Market Research to Strategy 

Utilising insight to gain rich and new knowledge of your customer, defining who ‘owns’ insight and understanding the importance of connecting multiple touchpoints, multichannel behaviour and attribution now. Plus, discover how psychology and behavioural insight when married with predictive analytics are key to driving meaningful ROI around insight or your business. 

​Personalisation: Uniqueness and Bespoke Approaches

Every brand needs to think about personalisation now – and beyond that move towards truly tailored approaches to tailor customer journeys, show brand values and create engagement.  

B2B: Creating the Right Roadmap for Best Practice Now

Get succinct, actionable information on the latest B2B marketing trends, discover how to reach prospects and buyers more quickly and entertain them at the individual level. Uniquely focused on B2B, speakers will also show how to adapt your marketing strategy and tactics to move beyond generating sales leads, make the case for automation and share how to use storytelling to connect your brand to customers and drive ROI. 

Realising Your Potential

Who are you? What are you about? Have you found your purpose? This stage is designed to motivate, inspire and challenge you and your status quo. Hear from people who have made positive changes to their careers and attitudes; who have found meaning through giving something back to society, and from those who have overcome personal challenges, both great and small to help make them happier and more successful.

Tech Trailblazers: Innovation, Start-Ups and The Technology Landscape

NEW for 2015

Marketers now know how important technology is to their future, but how can corporates innovate successfully? How do you embrace disruption? How must marketing and technology work together?

Also on this stage, our very own MarTech Dragons Den...
We've selected twelve exciting early stage MarTech businesses and each gets 15 minutes to try and inspire you with their marketing tech and ideas. Are you in? Or out?