The Headliner Stage
[NEW FOR 2017] AI
Brand & Creative
Discover how to create a visual brand that outlines your brand values, creates scale and how to use narrative to foster appeal. New case studies cover creating products for brands, brand transformation and designing brand stories. Get inspired to drive innovation and creativity using advertising, design and visual culture.
Brought to you in association with Creative Review.
Content: Breaking Through the Noise
Discover how to align your plan with first-rate content, how to break through the noise and why words are not enough. Speakers cover how to use storytelling as strategy; how to approach content generation and curation now; and why structuring your content team to drive authentic and visual storytelling is critical.
Customer Experience: The Emerging Role of Emotions
Data & Analytics: The New Data Playbook
Digital Transformation: Driving Change from the Inside Out
Insight: Moving Beyond Market Research to Strategy
Utilising insight to gain rich and new knowledge of your customer, defining who ‘owns’ insight and understanding the importance of connecting multiple touchpoints, multichannel behaviour and attribution now. Plus, discover how psychology and behavioural insight when married with predictive analytics are key to driving meaningful ROI around insight or your business.
Multichannel: Touchpoint Optimisation, Platforms and Customer Connectivity
Identifying where your customers are now, managing spend and strategy across multiple channels and rethinking your assumptions on what customers want. Topics include dealing with the multiscreen era, creating consistent voice, handling device proliferation and how relationships are increasingly influencing retention and loyalty rates.
Personalisation: Uniqueness and Bespoke Approaches
Every brand needs to think about personalisation now – and beyond that move towards truly tailored approaches to tailor customer journeys, show brand values and create engagement.
[NEW FOR 2017] Programmatic
The programmatic landscape is moving fast, so how exactly can brands keep abreast of new platforms for programmatic display, evolving technology to purchase and place adverts, and the changing roles of agencies? Whether you want to explore new programmatic trends, learn how to improve targeting and personalisation or better capture those micro moments, we have it all covered this year on our new Programmatic Stage.
Realising Your Potential
Who are you? What are you about? Have you found your purpose? This stage is designed to motivate, inspire and challenge you and your status quo. Hear from people who have made positive changes to their careers and attitudes; who have found meaning through giving something back to society, and from those who have overcome personal challenges, both great and small to help make them happier and more successful.
Brought to you in association with Marketing Week.
Social: Engaging Customers, Managing Brand Perception and Reaching New Audiences
The latest on how to engage customers, manage brand perception and tap into new audiences using social media. Topics include social video and live streaming, key social platform reviews, the emerging role of social selling as a sales and marketing disrupter and what customers expect on social CRM now.