Discover how to create a visual brand that outlines your brand values, creates scale and how to use narrative to foster appeal. New case studies cover creating products for brands, brand transformation and designing brand stories. Get inspired to drive innovation and creativity using advertising, design and visual culture.
Brought to you in association with Creative Review.
Discover how to align your plan with first-rate content, how to break through the noise and why words are not enough. Speakers cover how to use storytelling as strategy; how to approach content generation and curation now; and why structuring your content team to drive authentic and visual storytelling is critical.
Utilising insight to gain rich and new knowledge of your customer, defining who ‘owns’ insight and understanding the importance of connecting multiple touchpoints, multichannel behaviour and attribution now. Plus, discover how psychology and behavioural insight when married with predictive analytics are key to driving meaningful ROI around insight or your business.
Consumption of media is fragmenting at a dizzying pace providing opportunities and headaches for marketers looking to reach consumers and measure the effectiveness of their campaigns. Meanwhile, ever more demanding customers expect brands to be available across multiple platforms more of the time. The multichannel stage features expert speakers from top brands that will help you navigate this increasingly complex landscape.
Every brand needs to think about personalisation now – and beyond that move towards truly tailored approaches to tailor customer journeys, show brand values and create engagement.
The programmatic landscape is moving fast, so how exactly can brands keep abreast of new platforms for programmatic display, evolving technology to purchase and place adverts, and the changing roles of agencies? Whether you want to explore new programmatic trends, learn how to improve targeting and personalisation or better capture those micro moments, we have it all covered this year on our new Programmatic Stage.
Who are you? What are you about? Have you found your purpose? This stage is designed to motivate, inspire and challenge you and your status quo. Hear from people who have made positive changes to their careers and attitudes; who have found meaning through giving something back to society, and from those who have overcome personal challenges, both great and small to help make them happier and more successful.
Brought to you in association with Marketing Week.
The latest on how to engage customers, manage brand perception and tap into new audiences using social media. Topics include social video and live streaming, key social platform reviews, the emerging role of social selling as a sales and marketing disrupter and what customers expect on social CRM now.