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Barbie’s impact and Unilever’s product focus: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Mattel’s brand plan to Elon Musk’s Twitter rebrand, it’s been a busy week. Here is my take.
Recruitment intent falters as brands continue to feel the pinch
Josh StephensonData from IPA Bellwether shows a drop in the net percentage of firms looking to hire in the next three months as the market continues to struggle in the face of economic headwinds.
‘A profound impact’: How consumer duty rules will impact financial services marketers
Molly InnesMarketers will be central to ensuring new rules from the retail banking regulator to deliver greater transparency and service for customers are implemented correctly and will need to give careful consideration to the way they are communicated, say industry leaders.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
‘It’s destabilising and unsettling’: How to manage teams faced with delivering more with less
Michaela JeffersonThe need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
‘Conversations and co-creation’: Matalan CCO on building effective agency relationships
Molly InnesBrands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Help us paint a picture of the state of marketing effectiveness
Marketing Week ReportersMarketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.