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At a Glance

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  1. Social
    • What does a best in class influencer strategy look like?
    • How can influencer programmes be designed to both drive sales and reinforce the brand positioning?
    • What are the key building blocks to consider when creating successful programmes? 
  2. Digital Transformation
    • As traditional print businesses are transforming to meet new digital demands, find out how Shortlist Media evolved its offering from print to video and implemented long term content and business strategies
    • Hear the ten easy steps (and stumbles) you need to be aware of in your digital transformation journey
    • How do you ensure core brand values are kept intact during the transition and brand positioning remains ahead of competition? 
  3. AI
    • How can your business take advantage of new technologies like AI?
    • What did it take to make a business like Mondelez try AI?
    • What can you learn from the approach taken by Mondelez?
    • Why being agile is crucial to handling the unknown?
    • Do you have to be flexible with your expectations and be prepared to fail?
  4. Brand & Creative
    • Marketoonist creator Tom Fishburne will illustrate through cartoons and case studies how the best marketing doesn’t feel like marketing
    • There is no longer a captive audience; how brands can connect in moments that matter
    • Technology cannot save boring marketing; how to sense check if your marketing is fundamentally worth sharing
  5. Realising Your Potential
    • Maximise your inner potential by locating your own personal ‘superpower’
    • Be inspired by extraordinary individuals around the world and their strength, determination and dedication
    • Learn the five dynamics (D.R.E.A.M.) that could help you find your superpower and shape (or change!) your career and life journey
  6. AI
    • What happens when a chat bot, using machine learning to self develop, has access to a million separate touchpoints?
    • Explore the evolution of automation and social media
    • How to use bots to compliment the customer service team
  7. Content
    • Consumer attitudes to sexual and gender identity are changing fast
    • Can traditionally male or female oriented brands survive?
    • Festival of Marketing exclusive research: which brands are leading and who is lagging behind?
  8. Multichannel
    • Using consumer insight to know your audience across platforms
    • Creating content based on insight and with a small budget
    • Adapting to the channels you invest in
    • Increasing engagement and reach through brand partners
  9. Digital Transformation
    • Putting Hull on the global digital map with UK City of Culture 2017
    • Smart cities: The opportunities we need to grasp
    • Can digital transformation lead a city to innovation and disruption?
  10. Brand & Creative
    • Cycling has never had a more prominent and aspirational role in urban life
    • An award winning urban bike club born at the Design Museum gets commuters on bikes and using them every day
    • Combining gamification, data and design to create a compelling value exchange between brands and riders
    • Create your very own branded Cycle Club your communities and the city will love
  11. Customer Experience
    • Smartphones have changed the way we communicate, and forward thinking organisations are leveraging this
    • Understand ‘who’ your customers are, and how you can improve their experience
    • Find out how to gain an advantage on brands that aren’t ready to go mobile
  12. Personalisation
    • How is Canon approaching personalised marketing and creating relevant content: From the creation of personas to ‘self-select’ personalisation
    • The story behind the picture: What is the ‘Canon customer experience’? Can you create a dedicated following by unlocking your customers’ creativity?
    •  The ‘Live For The Story’ case study: Engaging with younger audiences by integrating them to the brand experience and the core brand values
  13. Headliner
    Jo Malone headlines the Festival
  14. AI
    • Do advances in AI hold the potential to reshape the way in which we lead our daily lives?
    • How can brands create trust in AI if there is no consensus on what AI should actually be used for?
    • Will AI change "what it is to be human and live well" as stated by parliament's AI exploration group
    •  What can brands learn from the government's approach to AI? Are they putting caution ahead of progress?
  15. Content
    • A short journey from darkness to enlightenment on the true power of sound – the original 'Virtual Reality' medium
    • Featuring world champion Beatboxers - the beatbox collective- you'll learn how sound adds colour to our lives, thoughts, memories, feelings and the multiplier effect that can have on your ROI in the digital age
    • The best 2mins you’ll ever spend blindfolded but fully-clothed
  16. New Session
    • Behind the scenes with Treatwell’s CRM programme: Starting from scratch and scaling internationally 
    • Existing tools, big results: Using data to improve the customer experience
    • User generated content: Don’t underestimate the power of customer reviews
  17. Realising Your Potential
    • How unwavering optimism can create a successful business
    • People are everything, support your team, listen to your customers and you’ll reap the rewards
    • Constructive criticism is gold dust for growth and brand development 
    • The art of good conversation, a useful skill in all areas of business most of all customer service
  18. Digital Transformation
    • Learn about how the global Marketing VP views and embraces digital transformation across his brands
    • Insights from the largest global trial of NFC by a drinks brand as well as additional tech innovation trials
    • Thoughts on future trends of interest and live Q&A
  19. Insight
    • Lessons from BBC Worldwide’s “tool-box + storytelling” approach to consumer insight
    • How to ensure your REAL audiences are at the heart of everything you do as consumers become increasingly fragmented across touchpoints
    • The importance of innovation: How Affinio helps us understand both fans and hard to reach audiences
  20. AI
    • Can combining AI with human interaction help make your customers more autonomous?
    • When is AI most effective as a tool for customer service?
    • What happens if you’re data isn’t AI ready?
    • What’s the most effective way of engaging staff and helping them work along-side AI?
    • What are the cost implications both short and long-term?
  21. Social
    • How Just Eat nailed its social media strategy to build a following of over 1 million on Facebook
    • Learn to use social to remove any friction with your customers
    • Can you build your brand personality and reputation just across multiple social platforms?
  22. Data & Analytics
    • Getting Granular: Understanding how to leverage your data & analytics tools on a mobile-first business
    • Vanity Metrics: Learn how to look beyond the vanity metrics and focus on adding real lifetime value
    • Channel Attribution: Which channels and how to track to build scale & growth
  23. Realising Your Potential
    • What we wish we had known before we left employment for entrepreneurship!
    • The challenges, the stumbles and the successes. What have we learnt from it all?
    • How brands can utilise social media to market to mums in a truly positive way
  24. Personalisation
    • Recognising behavioural patterns in your users and employing emotional cues to create compelling triggers
    • Exploring case studies of personalised fundraiser and supporter engagement
    • Enabling the personalised experience by building creative storytelling tools into digital products that people will love
  25. Social
    • Exploring the role of ‘organic reach’ & engagement
    • Which measurement numbers can and cannot be trusted
    • How to make truly impactful content, and when not to post
    • Do marketers have anything to fear from ‘dark social’?
  26. Brand & Creative
    • How an idea people once scoffed at has taken the drinks sector by storm
    • The unexpected secrets to creating a brand new category
    • The importance of purpose over product
    • The role of design in changing consumer perceptions and cultivating new behaviours
    • A chance to taste (tee)totally delicious Seedlip!
  27. Realising Your Potential
    •    The neuro-diversity imperative
    •    Turning perceived disadvantages into USPs
    •    The commercial legitimacy for pursuing a wellness agenda
  28. Brand & Creative
    • Why are in-house creative departments becoming more common?
    • What are the challenges they face in relation to the rest of the business?
    • What are the best ways to build creativity into company cultures which aren’t necessarily creatively led?

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