FOM

Festival of Marketing 2016

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  • B2B
  • Brand & Creative
  • C-Suite
  • Content
  • Customer Experience
  • Data & Analytics
  • Digital Transformation
  • Festival City
  • Festival Fringe
  • HEADLINER
  • Influencer
  • Insight
  • Multichannel
  • NEW SESSION
  • NEW SPEAKER
  • Personalisation
  • Realising Your Potential
  • Social
  • Tech Trailblazers
  • Winner
  • Workshop
09.05
  1. 10 min
09.15
  1. HEADLINER
    45 min
    The consumer journey is changing beyond recognition. How is the FMCG firm harnessing new business mo ...
10.15
  1. Realising Your Potential
    35 min
    • How surviving childhood sexual abuse, bereavement, drug addiction, homelessness, prison, betrayal, ...
  2. Personalisation
    35 min
    • Providing the right message, to the right customer, at the right time, is harder than ever in 2016 ...
  3. Influencer
    35 min
    Understand why influencers have the capability for incredible influence and how they’ve built their ...
  4. Insight
    35 min
    • The moments explosion has brought tremendous new opportunities for businesses but also brings with ...
  5. Content
    35 min
    • 3 Landscape of CXP • New Consumers Trends • Rise of ROBO (Research Online Buy Offline)
  6. Social
    35 min
    • Learn consumer insights and best practices to leverage user-generated content • Understand how All ...
  7. Multichannel
    35 min
    With just 8 seconds to grab consumer attention, discover how marketers can step up to the mark Learn ...
  8. Data & Analytics
    35 min
    •Leveraging loyalty: How M&S are managing the data from their 4 million Sparks members in a differen ...
  9. Brand & Creative
    35 min
    As a marketer, what can you do about a bad news legacy impacting your business and wider sector? • E ...
  10. B2B
    35 min
    Go on a rock n roll fuelled journey and understand how to build a world class global content marketi ...
  11. Digital Transformation
    35 min
    • Adobe’s Best of the Best research found that only 40% of consumers thought that brands were doing ...
  12. Customer Experience
    35 min
    • What happens when a brick and mortar grocer faces the challenges of ecommerce while trying to capt ...
10.50
  1. 40 min
    10:55 - 11:10 - Making the jump to customer-led email marketing • Learn why the concept of brand loy ...
11.30
  1. Insight
    35 min
    • Hitwise and Conde Nast discuss how to turn insights into action • Hitwise and Conde Nast discuss t ...
  2. Influencer
    85 min
    • Get to grips with the key trends in social media influencer marketing • Explore the role of social ...
  3. Customer Experience
    35 min
    The World needs more designers - and it needs them NOW! IBM iX, one of the world’s largest design or ...
  4. B2B
    35 min
    •  Breaking free from the traditional marketing structure to take the lead in your field •  It’s all ...
  5. Digital Transformation
    35 min
    • Delivering against (ever increasing) consumer expectations • Fast-tracking the product development ...
  6. Realising Your Potential
    35 min
    • How Union Hand-Roasted Coffee hope to make a genuine positive impact on the world by turning the c ...
  7. Data & Analytics
    35 min
    Everyone keeps saying that personalisation is the key for multi-channel marketing going forward, but ...
  8. Brand & Creative
    35 min
    • The world of marketing is changing, consumers are more sophisticated, there are more channels to m ...
  9. Content
    35 min
    • Using video to enhance and revolutionise your marketing and platform mix • Reimagining your editor ...
  10. Multichannel
    35 min
    Which brands are doing DOOH well? What does programmatic mean for the power of DOOH? How can DOOH be ...
  11. Personalisation
    35 min
    •As a viewer, are you more or less likely to block personalised ads? • How do we want consumers to f ...
  12. Social
    35 min
    • How TheLADbible has used community and social to engage a weekly audience of 200 million hard-to-r ...
12.20
  1. Data & Analytics
    35 min
    •As the introduction of the EU GDPR looms, what can businesses do now to get ahead of the curve? • E ...
  2. Customer Experience
    35 min
    Exploring the huge changes the publishing industry is undergoing in how customers interact with thei ...
  3. Brand & Creative
    35 min
    • Learnings from VFL Wolfsburg, the first football club to sign a Fifa gamer • Engaging with the gro ...
  4. Insight
    35 min
    Bringing the customer life to help transform your customer experience • Utilising customer insight t ...
  5. Social
    35 min
    Uncovering how social & digital media is holding up a mirror to us all as consumers, but it is also ...
  6. Realising Your Potential
    35 min
    You can have anything you want in life How to be a master of influence The key to high performance
  7. B2B
    35 min
    • Hear key takeaways for the practical and philosophical shift occurring in B2B marketing • Explorin ...
  8. Content
    35 min
    • Coffee sobers you up right? Chewing Gum takes 10 years to leave your body? How about you can’t hea ...
  9. Multichannel
    35 min
    • Revealing the key tactics brands such as House of Fraser, Kurt Geiger and leading retailers are im ...
  10. Digital Transformation
    35 min
    • What can you learn from the start-up challenger bank spearing the digital transformation of the ba ...
  11. Personalisation
    35 min
    Moving away from channel silos to understand users across device How to master mobile programmatic a ...
13.20
  1. Workshop
    30 min
    • Just like the good old “Choose your own adventure” books, your website should lead users to differ ...
13.55
  1. Insight
    35 min
    • From the assessment of the needs to the implementation of a marketing ecosystem we’ll walk you thr ...
  2. Influencer
    85 min
    One-to-Ones with some of the UK's top influencer talent across a wide range of sectors, exploring ho ...
  3. Brand & Creative
    35 min
    • Undertaking a large scale brand management and digital transformation project with one of the worl ...
  4. Social
    35 min
    Creating the social context in which domestic violence no longer thrives • How Women’s Aid used soci ...
  5. Data & Analytics
    35 min
    • Rethink how you’re communicating data to avoid valuable insights going to waste • Tap into the art ...
  6. Content
    35 min
    •How the NSPCC’'s positive rebrand shaped its new content strategy • Why the NSPCC rebranded • How t ...
  7. B2B
    35 min
    • Dispelling the theory that B2C is ahead of B2B in its use of  content marketing • How to transform ...
  8. Digital Transformation
    35 min
    •Explore Marie Curie’'s three and a half year digital transformation programme, touching on their sh ...
  9. Personalisation
    35 min
    •Diving deeper into data insight, to gain more knowledge of consumer habits across all channels • Ex ...
  10. Multichannel
    35 min
    What do marketers need to know about how consumers search, shop, buy and engage with their brands? • ...
  11. Realising Your Potential
    35 min
    •Is male or female stereotyping ever ok? • What is our responsibility as marketers to dispel certain ...
  12. Customer Experience
    35 min
    • Striving for differentiation in industries that are being revolutionised by continuous disruption ...
14.45
  1. Customer Experience
    35 min
    What if there were a way to inspire action with every digital impression, every time? Learn how to l ...
  2. Data & Analytics
    35 min
    • Once you have sorted your analytics capability, how do you tackle personalisation, attribution, co ...
  3. Realising Your Potential
    35 min
    •Confidence myth-busting • Identifying your confidence gremlins • Developing true resilience • Confi ...
  4. Brand & Creative
    35 min
    •What makes a trust-worthy brand? • How difficult is it to build trust if your brand isn'’t 100% nat ...
  5. B2B
    35 min
    • How to develop a balanced content marketing plan to support your most significant business objecti ...
  6. Personalisation
    35 min
    • How can you keep up with the evolving tastes of the consumer? • How can any brand maintain persona ...
  7. Digital Transformation
    35 min
    • Understanding the role of social in the context of Danone’s digital transformation journey • Socia ...
  8. Multichannel
    35 min
    How the focus of marketing is changing and evolving, representing both a challenge and an opportunit ...
  9. Insight
    35 min
    • Exploring the insight strategy behind the launch (and survival!) of Veggie Pret • Embracing custom ...
  10. Social
    35 min
    • For brands engaging with Influencers there is a danger of ‘bright shiny’ syndrome, partnering with ...
  11. Content
    35 min
    Is Content Marketing in crisis (already)? As inboxes, feeds and streams fill up with text, image and ...
15.25
  1. Workshop
    30 min
    •  A fun and interactive session with tangible takeaways on personalising your website •  Expert adv ...
16.00
  1. Influencer
    35 min
    Influencer insights covering from film to music and fashion industry all in 35 minutes. How to categ ...
  2. Digital Transformation
    35 min
    • How are successful companies blending physical and digital together into one seamless ‘omnichannel ...
  3. Personalisation
    35 min
    • Equipment - DJs need the right equipment and training • Gaining Traction – People don’t know, what ...
  4. Content
    35 min
    •In this talk, philosopher and best-selling writer Alain de Botton will share his thoughts on what c ...
  5. B2B
    35 min
    • Are podcasts in B2B, the new social marketing tool for reaching your consumers? • Social/mobile li ...
  6. Data & Analytics
    35 min
    Successful marketers combine killer instinct with an objective view • Using data as a foundation, ma ...
  7. Multichannel
    35 min
    • Why is data important for multichannel marketing? Find practical solutions for understanding the c ...
  8. Social
    35 min
    Meet three inspirational children to uncover what social media really means to them, and why they us ...
  9. Realising Your Potential
    35 min
    • What’s the point of mentoring? • Why have one and why be one? • How to identify mentors and how to ...
  10. Customer Experience
    35 min
    Is it really possible to build your business model around your customers? The reality of growth; whe ...
  11. Brand & Creative
    35 min
    •What can we learn from consumers'’ music tastes? • How can heritage music content and themes be har ...
  12. Insight
    35 min
    •Learn what happens when you randomly approach 100’'s of strangers across the UK to talk to them abo ...
16.45
  1. HEADLINER
    30 min
    Is business too risk-averse and focused on costs? Investment in brands is critical for long-term suc ...
17.15
  1. HEADLINER
    45 min
18.00
  1. 5 min
09.10
  1. 5 min
10.15
  1. Realising Your Potential
    35 min
    • Why quitting your job and moving back home isn’t always a terrible idea • How deep-routed entrepre ...
  2. B2B
    35 min
    •  An organisation with a diverse range of employees is well placed to understand the needs of a wid ...
  3. Social
    35 min
    •  Insights into how Uber used its extraordinary social reach to raise awareness of a global crisis ...
  4. Influencer
    35 min
    • The media landscapes has changed, hear how to succeed in the new social era • Inspire, engage and ...
  5. Insight
    35 min
    Welcome to the new normal - Innovation happens in hours and days, immediacy is the new consumer habi ...
  6. Brand & Creative
    35 min
    • The success story of the reset strategy of Cosmopolitan a year in • How a change in marketing and ...
  7. Digital Transformation
    35 min
    • First date – what impression do you want to give and what tools do you need? • Second base – no na ...
  8. Personalisation
    35 min
    • Lessons to be learnt from 2016 events, including the EU Referendum • Finding the right balance of ...
  9. Content
    35 min
    •Zombies Run! A mobile game that gets you fit by making you run away from hordes of zombies • Where ...
  10. Multichannel
    35 min
    •Exploring how GAME is turning its stores into hubs for experiential marketing and special events, i ...
  11. Customer Experience
    35 min
    • Convincing every household in Great Britain to install a smart energy meter by 2020 – an impossibl ...
  12. Data & Analytics
    35 min
    Learn how to keep up with the data Find out how to hack insight everyday to simplify your decision m ...
10.55
  1. Workshop
    30 min
    • Transition your creative team to Agile • Determine the right Agile Marketing methodology and termi ...
11.30
  1. Social
    35 min
    • The influencer landscape and how it is shaping content and distribution • The key opportunities fo ...
  2. Influencer
    85 min
    • Understanding your local markets and using influencers in those markets to reach the individual • ...
  3. Brand & Creative
    35 min
    • Hear Kimberly Wyatt’s journey from Pussycat Doll to celebrity mum, chef, fitness, dance and health ...
  4. Multichannel
    35 min
    • Absolute Radio’s Christian O’Connell reveals how to get your brand / client relationship past the ...
  5. Content
    35 min
    • In the world of digital noise we are in, it’s hard to recognise truthful and credible content, yet ...
  6. Personalisation
    35 min
    • Learn how to define an optimal CRM strategy, synchronised with brand and business strategy • Explo ...
  7. Customer Experience
    35 min
    Why sponsor the London Cycle Hire scheme? Examining the impact of the enduring term ‘Boris Bikes’ an ...
  8. Realising Your Potential
    35 min
    Why are we obsessed with companies at the beginning of their journey? Should marketers instead focus ...
  9. B2B
    35 min
    • How psychology became the golden ticket for convincing business that you are right • Understanding ...
  10. Insight
    35 min
    • The processes at the heart of McCormick’s annual Flavour Forecast research piece, and how this dri ...
  11. Digital Transformation
    35 min
    • Discover how to harness digital technology to deliver superior cross channel customer experiences ...
  12. Data & Analytics
    35 min
    • Data and analytics are the lifeblood of effective marketing and consumer engagement • Although mar ...
12.20
  1. B2B
    35 min
    • Bringing visibility to your pipeline and measuring impact on gross sales • How to use digital chan ...
  2. Customer Experience
    35 min
    • How we created a movement that faced up to the category challenges • Why trust and transparency is ...
  3. Realising Your Potential
    35 min
    • A harrowing but ultimately uplifting story of two brothers' journey from the 2004 Tsunami to the b ...
  4. Data & Analytics
    35 min
    The ability to use data to unlock performance has been around for years. Now with advancement in tec ...
  5. Personalisation
    35 min
    Delving into Nissan’'s philosophy on digital -–''“you have to be in it to understand it”'' Case stud ...
  6. Content
    35 min
    Owning your domain– becoming a credible destination for your target audience • How does the British ...
  7. Social
    35 min
    •Running social campaigns with the whole customer journey in mind • Using social media to enhance yo ...
  8. Insight
    35 min
    How augmented intelligence is helping brands to understand consumer behaviour and intentions so that ...
  9. Multichannel
    35 min
    • How can brands make an emotional connection with consumers through creative • How emotional advert ...
  10. Brand & Creative
    35 min
    • Join world-renowned design and brand agency, Household and their clients to discuss brand initiati ...
  11. Digital Transformation
    35 min
    • Shifting from analog products to connected propositions • Examining new business models in an era ...
13.20
  1. Workshop
    30 min
    •Interpreting heatmaps • Learn how to optimize your conversion funnels • Understand how visitors int ...
13.55
  1. Brand & Creative
    35 min
    • With more than 50% of its stores outside of the UK, what does this mean for Cath Kidston’s brand m ...
  2. Realising Your Potential
    35 min
    • What really matters • Grow your own brain (''“Life isn't about finding yourself. Life is about cre ...
  3. Insight
    35 min
    •How is the next generation mindset changing the world we work and operate in & what can we learn fr ...
  4. Data & Analytics
    35 min
    •Where does data and CRM fit into Arsenal’'s strategic direction? • How do you monetise a relationsh ...
  5. Digital Transformation
    35 min
    • Is it possible to be digitally nimble when you have 30 million customers? • Implementing a test an ...
  6. Influencer
    85 min
    • Get to grips with the key trends in social media influencer marketing • Explore the role of social ...
  7. Social
    35 min
    Where social media is really heading Understanding the true value of video Reshaping culture. Re-ima ...
  8. Personalisation
    35 min
    • How Missguided create the best experience possible across multiple channels • Placing a mobile sho ...
  9. Multichannel
    35 min
    • The efficiency and effectiveness of marketing spend is under more scrutiny than ever • The pressur ...
  10. Content
    35 min
    • Content wastage, a global business dilemma • Marketers must evolve – deliver a consistent yet agil ...
  11. B2B
    35 min
    • Can good insight allow you to unlock your brand’s potential? • How to make sure you have the power ...
  12. Customer Experience
    35 min
    Forget the gimmicks - the importance of simplicity Engaging with customers in an honest and transpar ...
14.45
  1. Digital Transformation
    35 min
    • Our starting point – it’s early 2015 and we don’t have a responsive website • The challenges: Owni ...
  2. Social
    35 min
    How can hyper-local comms impact a brand’s fortunes on a global scale? Using personalised approaches ...
  3. B2B
    35 min
    •  Building an online video strategy that’s fit for modern buying behaviour •   Key tactics from B2C ...
  4. Brand & Creative
    35 min
    • London and Partners is funded by the Mayor of London and commercial partners to promote London glo ...
  5. Personalisation
    35 min
    • Customers want more meaningful relationships with brands • What do we mean by personalisation and ...
  6. Insight
    35 min
    An exploration of the challenges in listening, interpreting and ignoring from the 100 year old Daily ...
  7. Multichannel
    35 min
    • The multichannel strategy behind Project Everyone’s mission, to share The Global Goals with every ...
  8. Data & Analytics
    35 min
    Understanding who the Comic Relief fundraisers are and how they contribute to the cause Streamlining ...
  9. Content
    35 min
    • What should you be using it for? • Which platforms and devices are people using? • Who should you ...
  10. Realising Your Potential
    35 min
    In the modern world of 'always on' marketing, how do marketers switch off, recharge, and insert work ...
  11. Customer Experience
    35 min
    • Insights into how KLM is using chatbots, as one of the first brands to experiment with conversatio ...
16.00
  1. Content
    35 min
    • Brands need to evolve to stay relevant in the twenty-first century • Since brands live and die in ...
  2. Influencer
    35 min
    • Hear an in-depth case study as to how you can change your strategy to attract a whole new target a ...
  3. Customer Experience
    35 min
    • Satisfied customers are the most powerful brand advocates. How can you harness them to acquire new ...
  4. Multichannel
    35 min
    • Consumers don’t see channels, marketers do - so why are businesses still structured, resourced and ...
  5. Brand & Creative
    35 min
    •What does your branding say about your company, and how do you know when it's time for a change? • ...
  6. B2B
    35 min
    Increase customer awareness and market share through disruptive marketing strategies • How to make y ...
  7. Realising Your Potential
    35 min
    Why are we so obsessed with experience in the work-place? • What can a 24 year old teach a seasoned ...
  8. Insight
    35 min
    •How a vision for international growth, a strong business model and in-depth customer insight puts F ...
  9. Social
    35 min
    • As one of the first brands to commission a Snapchat geo-filter, how is Wimbledon revamping its app ...
  10. Data & Analytics
    35 min
    Most companies that attempt to efficiently extract value from big data analytics fail to see an ROI ...
  11. Digital Transformation
    35 min
    • How are marketers leading change through marketing tech and educating their peers? • What trends a ...
  12. Personalisation
    35 min
    Is your business ready to serve markets of one? Today’s demanding consumer expects easy and remarkab ...
16.45
  1. HEADLINER
    45 min
    Love her or loathe her (she doesn’t care if it’s the latter by the way) Katie Price has created and ...
17.30
  1. 5 min

2016 speakers

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