FOM

The Stages

The Headliner Stage

This is where the gods of the industry, the disrupters-in-chief and today’s agenda setters inspire you, challenge you and amaze you. They leave your mind racing, ready to immerse yourself in the content of the day with the big questions at the forefront of your mind. The headliners explore what defines ours industry today and what we can expect to face on the horizon, both tomorrow and into the future. They make you think twice about the challenges you just can’t overcome and they spur you on to achieve ever greater feats when you return home, re-energized and truly inspired.

B2B: Creating the Right Roadmap for Best Practice Now

Get succinct, actionable information on the latest B2B marketing trends, discover how to reach prospects and buyers more quickly and entertain them at the individual level. Uniquely focused on B2B, speakers also show how to adapt your marketing strategy and tactics to move beyond generating sales leads, make the case for automation and share how to use storytelling to connect your brand to customers and drive ROI. 

Brand & Creative

Discover how to create a visual brand that outlines your brand values, creates scale and how to use narrative to foster appeal. New case studies cover creating products for brands, brand transformation and designing brand stories. Get inspired to drive innovation and creativity using advertising, design and visual culture. 

Brought to you in association with Creative Review.

 

Content: Breaking Through the Noise 

Discover how to align your plan with first-rate content, how to break through the noise and why words are not enough. Speakers cover how to use storytelling as strategy; how to approach content generation and curation now; and why structuring your content team to drive authentic and visual storytelling is critical.  

Customer Experience: The Emerging Role of Emotions

Using customer experience as a differentiator, measuring and framing the emotional impact of experience and using technology to create a customer centric culture. Speakers also cover key data and feedback loops, how to create connected journeys and marrying together datasets, tech infrastructures and teams.

Data & Analytics: The New Data Playbook 

Identifying and creatively applying the data resources at your disposal, new trends in artificial intelligence and deep learning that can foster data optimisation and the importance of data storytelling. Speakers look at all this and more, highlighting the importance of creating a data driven culture, what that looks like in practice and sharing new case studies on using data to transform business. 

Digital Transformation: Driving Change from the Inside Out

Top level strategic advice and insight on digital leadership and frameworks, the role of culture and the shifting skill set and processes needed to drive digital transformation now. Speakers also look at building a digital maturity framework and the disruptive digital forces that are shaping how information is accessed and shared as well as why marketing is at the intersection of customer insight, delivery and engagement.  

Influencer Stage 

Brands are increasingly seeing the benefits of aligning themselves with influencers as their customers express a preference for ‘authentic’ opinion. With this shift has come a whole new way of working. Including practical workshops developed by Econsultancy, Fashion & Beauty Monitor and Celebrity Intelligence, this stage provides vital insights into the pivotal role of influencers and how marketers can work with them to engage with their customers.

Insight: Moving Beyond Market Research to Strategy 

Utilising insight to gain rich and new knowledge of your customer, defining who ‘owns’ insight and understanding the importance of connecting multiple touchpoints, multichannel behaviour and attribution now. Plus, discover how psychology and behavioural insight when married with predictive analytics are key to driving meaningful ROI around insight or your business. 

Multichannel: Touchpoint Optimisation, Platforms and Customer Connectivity 

Identifying where your customers are now, managing spend and strategy across multiple channels and rethinking your assumptions on what customers want. Topics include dealing with the multiscreen era, creating consistent voice, handling device proliferation and how relationships are increasingly influencing retention and loyalty rates.

Realising Your Potential

Who are you? What are you about? Have you found your purpose? This stage is designed to motivate, inspire and challenge you and your status quo. Hear from people who have made positive changes to their careers and attitudes; who have found meaning through giving something back to society, and from those who have overcome personal challenges, both great and small to help make them happier and more successful.

Brought to you in association with Marketing Week.

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