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The Masters of Marketing Awards 2017

3 October

Tobacco Dock
London

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Marketing Week

Below is a list of our inspirational 2016  winners that were awarded for their mastery in marketing.

Advertising and Consumer Goods

Name: Warburtons

Project Name: The Giant Crumpet Show

Agency: WCRS

 

Agency of the Year

Name: Brainlabs

 

Automotive

Name: Aston Martin

Project Name: Aston Martin DB11 Launch

Agency: Aston Martin DB11 Launch

 

Brand of the Year

Name: Pret A Manger

 

Business-to-Business

Name: U.K Trade and Investment

Project Name: Exporting is Great

Agency: WCRS

 

Charities and Non-profit (Public Sector and Government)

Name: The National Autistic Society

Project Name: Too Much Information

 

Highly Commended

Name: Amnesty International

Project Name: How Amnesty International took on the UK government and won

Agency: VCCP

 

Content Marketing

Name: Hostelworld

Project Name: Targeting A Millennial Audience with Cut Through Digital Content

 

Highly Commended

Name: Sainsbury's

Project Name: Homemade

Agency: Gravity Road

 

CRM and Loyalty

Name: Royal Mail

Project Name: B2B CRM program

 

Data, Analytics and Optimisation and The Steve Wozniak Award for Tech Excellence

Name: Jaguar Land Rover

Project Name: Feel Wimbledon

Agency: Mindshare UK

 

Digital and Direct Marketing

Name: Which? Magazine

Project Name: Brainlabs - Revolutionaries

Agency: Brainlabs

 

Email Marketing

Name: SKY

Project Name: SKY HALLOWEEN

Agency: SapientNitro

 

Experiential and Events

Name: Seafish

Project Name: Fishing for success with Seafood Week 2015

Agency: iD

 

Highly Commended

Name: Unilever - Comfort Fabric Conditioner

Project Name: The Comfort Intense Garment Garden

 

Financial Services

Name: ClearScore

Project Name: ClearScore Launch

 

Insight and Research

Name: PayPal

Project Name: The Evolution of PayPal: New Purpose, New Money

Agency: Firefish

 

Marketer of the Year

Name: Kerris Bright

Project Name: Virgin Media

Media, Gaming and Entertainment

Name: BBC One

Project Name: Sprout Boy

Agency: RKCR/Y&R

 

Mobile and App Marketing

Name: Laundrapp

Project Name: Laundrapp Launch

 

Highly Commended

Name: Wiley

Project Name: Wiley Author Story, ‘What Inspires You?’ video campaign

 

Outdoor and Location-based Marketing

Name: Currys PC World

Project Name: Spare the Act

Agency: Posterscope

 

PR

Name: SapientNitro

Project Name: SpeakEmoji

 

Programmatic and Performance Marketing

Name: Nationwide

Project Name: Digital BAU Transformation Powered by Programmatic Display

Agency: Havas Media and Affiperf

 

Promotional and Shopper Marketing

Name: Soreen

Project Name: Meet the Minions with Soreen

Agency: Brass

 

Multichannel Marketing - Best campaign using four or more media

Name: Aldi

Project Name: Aldi Favourite Things

Agency: McCann Manchester

 

Public Sector and Government

Name: Prime Minister's office

Project Name: GREAT Britain campaign

 

Retail and Ecommerce

Name: JUST EAT

Project Name: Mini-Fist-Pump Feeling

Agency: Red Brick Road

 

Rising Star of the Year

Name: Simona Gaia Bara, Marketing Manager Digital Imaging, Sony UK

 

Search Marketing

Name: L'Oréal Group

Project Name: L'Oréal - 1 search strategy, 22 brands, unbelievable results

Agency: iCrossing

 

Social Media

Name: Lynx, Unilever and CALM

Project Name: #BiggerIssues

Agency: TMW Unlimited

 

Sponsorship and Partner Marketing

Name: Infosys

Project Name: Infosys & ATP: Smashing Data, Acing Insights

 

Telecoms, Energy and Utilities

Name: Virgin Media

Project Name: Virgin Media's Network Expansion: High-Speed Selfies

Agency: Brands2Life

 

Travel, Leisure and Transport

Name: www.CRUISE.co.uk

Project Name: Power To Your People

 

Video

Name: Hostelworld

Project Name: In Da Hostel With 50 Cent

 

User Experience and Design

Name: CITB

Project Name: Go Construct

Agency: Bunnyfoot, Nomensa, s8080

 

Testimonials

  • “The Masters of Marketing Awards are bold and courageous and really push the boundaries for the industry. They recognise truly innovative work and are an inspiration, with some of the best work available for all to see.”
    Karen Stacey
    CEO

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